An auction I am going to has a bunch of 30's Fortune magazines up for sale. What issue (month & year) was the "famous" Beer Can ad (phalanx of cans etc) in?
Thanks in advance for the answer! I know someone here knows....if not most of you!
I have a copy of that specific magazine and it is the January 1936 issue. It's in the story titled "Beer Into Cans." The ad is in color while all the other accompanying photos are black and white. There are two other beer can photos showing fbir Schlitz cones and the "cool before serving" Pabst Export OI cans. In one of the b&w photos of the Pabst cans on the canning line, it looks like a worker is inserting one of the "big hole" openers into the beer case of cans.
