"Do It Yourself" has been "stolen" as a theme by Home Depot & other commercial entities...
It started out, of course, as the "buzzword" for home-tapers (like myself) in the late 1980's... as the world grew digital, it became more & more easy to BE a true independent artist, but what I've found is that MANY players tried to emulate other acts they'd heard, instead of becoming MORE "Do It Yourself" in attitude.
What do YOU think D.I.Y. means (as it relates to music)?